Four Keys to Successful Cost-Effective Signages
How do you determine the value of a signage? Is it the amount of money spent on its construction? The effectiveness of its design? Or is it just all about …
Content Quality – The Critical Component to Cheaper Print Marketing
Without a doubt, digital distribution of any media is cheaper (and is often the reason why people say the printing industry is in decline). As marketing professionals, you certainly can’t …
Smart Printing in an Age of Smart Technology
There is no denying that print is facing a bit of uneasy decline. An IBISWorld Industry Report stated that the annual growth rate of Australia’s printing industry has gone down …
Unseen Design Errors that Lead to Dreadful Print
Some of the most nefarious graphic design mistakes your team can make are those you actually don’t see. At least, not until you finally start printing and realize you have …
Embossing – Raising Print to Raise Value Proposition
Embossing is arguably one of the most popular printing methods that marketers use to immediately give their materials a prestigious look. You’ve seen it on premium packages, classy magazine covers …
Should I Apply Varnish to My Print Materials?
Among the many types of print finishes, print varnishing is good for some types of marketing tactics but not quite necessary for others. Still, it adds a very nice touch …
3 Ways Stickers Help Your Business Stick Out!
If you are not using stickers for your advertising, then you might be missing out on a lot of opportunities to get your brand the attention it needs. Of course, …
Thermographic Printing – 3 Ways It Works for Marketing
As you know, there are many different types of printing out there and they all have excellent, artistic applications for marketing. This post, however, is going to cover some quick …
Get Remarkable Time and Cost Savings on Print Marketing
With business cards, flyers, direct mail, booklets and more, your marketing costs would easily bloat if you’re not cautious. Once the required budget for the printing materials has you rubbing …
6 Easy Tips to Make Your Print Marketing Stand Out For Sure
Flyers weren’t made equal and neither were brochures as well as other marketing materials. It boils down to creativity, consistency, and execution. Balancing coherence with your brand identity while exploring …