Of course, it is understandable if you think that it might be a little old hat. When you think about using stickers, you might be thinking of all those tacky ones on bumpers or the ones that are just poorly designed. Some might be just one of the many plastered on walls or lamp posts to the point that it is almost vandalism.
But if you think about it just a little more though, it is really about bad design and placement. It is not about the stickers at all!
That said, what is a good way to design stickers for your advertising and how do you place them strategically? The following is a list of three excellent examples:
1. They are a handy extension for other marketing campaigns.
Are you using a QR code for your campaign? Put it on a sticker! Make a game out of it for your customers to find. Are you starting a buy-one-take-one promo in your store? Stickers are a quick way to label the selected items while keeping your brand top-of-mind long after purchases have been made.
In all these scenarios, stickers can work as handy tools that open new and creative ways to help other marketing strategies work. Try designing stickers with more purpose in mind. You don’t have to just have a single one for just about everything. Create different kinds and how they can be used to market your business like the various ways described.
2. Bring your logo wherever you go.You don’t even have to impose your sticker in random places outside. You can use stickers to brand things like the equipment your employees use or the notebooks you carry around. Not only is it cheaper than producing merchandise, it makes it easier for your people to bring your logo around when they’re out in the field.
The same applies if you are also working with other businesses. When making partnerships and and deals, gift them with some incredibly designed stickers that they can put out front. Overall, they give you another opportunity to get your logo out there without automatically resorting to larger, more expensive forms of advertising.
3. Use stickers to give a little more value to customers.
Your customers can be just as much a part of your marketing campaign as they are the recipients of it. Creating stickers as something they can use to personally identify with your brand is another plus.
This is why a good number of businesses still hand out stickers to their loyal customers, even alongside other products. It adds a little more value that goes a long way, especially when repeat customers do more for your business’ bottom line.
Doing so can enable your customers to be little brand ambassadors in their own right. A sticker that is well-designed for this purpose can spark some conversation while simultaneously cultivating the following you have.
Overall, stickers shouldn’t be dismissed as an advertising tool just on the count of some bad examples. Their simple utility and affordability open up a lot of opportunities to promote your brand. The only limits are your own creativity!