Of course, that begs the question: How do I know if I should use varnishing? Before answering that question, here’s a brief overview of how varnishing works in printing.
What does varnishing do?
Think of varnishing as an additional layer of ink but you don’t see it. Rather, it adds a texture while also providing a degree of protection for more vulnerable inks. Varnishing is generally used to also preserve the whole canvas from abrasion (a main cause behind fading colours and spotted surfaces). Varnishes come in a variety of formulas depending on the paper and the substance but they all accomplish the same effect. Methods range from using a roller on the full canvas to high-end processes like UV.
What are the best reasons for varnishing print?
Given the general purpose of varnish, it’s safe to conclude that you want to apply it on something very large. It goes beyond that though. Here are a few more traits that would you a good reason to varnish specific marketing materials.
- Materials use very sensitive ink or paint.
A good example would be Giclée prints. A moderate layer applied with just a roller already does a good job finishing a big canvas and protecting the image from weathering.
- You showcase your work in areas that require more durable displays.
Varnishing allows your materials to last longer as they are exposed constantly to elements that would otherwise cause them to deteriorate.
- Certain print materials are brimming with colour.
Hence, varnishing is a very good, cost-effective technique if you are working in industries known for creativity and artful displays. Whether it’s food, entertainment or marketing itself, you can use varnishing to showcase the beauty of your brand’s work while still keeping materials safe from damaging elements in the convention hall.
All in all, varnished prints are excellent for brands that are somewhere in the fine arts and entertainment business. It doesn’t require as much high-end tech as other protective finishes but preserves your materials all the same. The gloss effect also brings out the colour of your best work in trade shows and other types of displays. If this describes you well, then go ahead and give it a try!