Importance of Handing out Business Cards
Nowadays, more often that people prefer to do anything business related through email and texting. While it is indeed convenient and costs less, it dulls the purpose of being connected …
Why You Should Invest on Merchandise Products for Your Business
These days, advertisements are not as effective as they were when they were first released. You have to be creative and innovative if you want your brand to be launched …
Four Keys to Successful Cost-Effective Signages
How do you determine the value of a signage? Is it the amount of money spent on its construction? The effectiveness of its design? Or is it just all about …
Content Quality – The Critical Component to Cheaper Print Marketing
Without a doubt, digital distribution of any media is cheaper (and is often the reason why people say the printing industry is in decline). As marketing professionals, you certainly can’t …
Smart Printing in an Age of Smart Technology
There is no denying that print is facing a bit of uneasy decline. An IBISWorld Industry Report stated that the annual growth rate of Australia’s printing industry has gone down …
Unseen Design Errors that Lead to Dreadful Print
Some of the most nefarious graphic design mistakes your team can make are those you actually don’t see. At least, not until you finally start printing and realize you have …
Fine and Fancy Foil Blocking – Works for More than Just Weddings
When people say foil blocking or foil print, the first thing that comes to mind are fancy wedding invitations (including those of a recently wedded royal couple). It’s not surprising. …
Embossing – Raising Print to Raise Value Proposition
Embossing is arguably one of the most popular printing methods that marketers use to immediately give their materials a prestigious look. You’ve seen it on premium packages, classy magazine covers …
Should I Apply Varnish to My Print Materials?
Among the many types of print finishes, print varnishing is good for some types of marketing tactics but not quite necessary for others. Still, it adds a very nice touch …
4 Handy Promotional Products that Boost Brand Recognition
Whether you are using them in trade shows or as part of a giveaway marketing campaign, promotional products go a long way in impressing your brand upon the minds of …