If you are the kind of business that releases catalogues or magazines about your business and new offers, then proper quality of printing is an important factor. The magazines you plan to hand out to loyal customers represents your company and the quality of service you can assure them. A proper magazine or newsletter publication means it’s a way to market yourself out there as a decent service willing to serve the people.
Establishments like retail stores and clothing lines often provide booklets or magazines showcasing their new products or seasonal limited editions that might captivate clients to buying these products. It’s another excellent and old-fashioned way of advertising, but it’s something that can be handed over to different people.
Since the fact that magazines or booklets handed over to people is somewhat the first impression of how they’ll see your company, it should be done properly and the colour should be vibrant and rich. Shocking colour choices can easily be remembered as they stand out amongst the stacks of other magazines on the table.
Aside from the colour choices, you should also bear in mind that the layout and the image quality is also important. If you decide to include a poorly photographed or an enlarged pixelated picture from the internet, it might ruin the first impression you aim to correct from potential clients.
Quality of the paper and the finish is also important – sturdy glossy types are commonly used for publications and marketing booklets and magazines. They are usually used in order to have a longer lifespan, and it can also be handed down to more people than intended. Aside from the beauty the glossy pages present, it is indeed fancier and more professional to use these kinds of material for your company pamphlets. But perhaps trying a matte finish can also up your game – especially if you are one of those kinds of companies that sells beauty products and other cosmetics that is specifically targeted to the young and fabulous.
A great layout of your contents and products will go a long way – especially if it’s properly done according to the theme of your company. If it’s something that prioritizes beauty and aesthetic, matte and minimalism works well on your favour. However, business and finances works well with its standard glossy finish for a professional and glamourous look.
A combination of colours is also important – do not combine blinding colours in one page. There will be a good chance that people won’t look at it since it looks painful and annoying to look at. There’s beauty in consistency and a balance of neutral and vibrant colours in one page.
There’s a required amount of planning and thought when you plan the layout and budget of your company magazine or pamphlets. Choosing the best printing company to serve you is ideal as they will provide good products and results compared to something you just stumbled upon. In order to achieve the good quality you want, you should plan it out thoroughly with your finance team and group.