But another thing that’s interesting about these types of containers is the fact that anyone can personalise it. Here are 5 methods that any client can use to personalise their coffee cup printing designs and get it plastered on it!

Digital photo is a digital printing process that prints a design or image directly unto the specially coated mug or cup. It utilises the waterslide transfer to affix the illustration unto the substrate that offers permanent and full-colour artwork. This particular method is perfect for bone China mugs and earthenware products because these types of wares need texts and images in high quality, which also happens to be one of the practical benefits of digital printing.

The Pad print method is famously used on golf balls. However, the same technique can be used to etch images unto items like cups and mugs. What makes any design stand out with this process is its use of high-performance materials such as inks, image build plates, and printing pads to etch out amazing designs. It works amazingly well with metal, ceramic, plastic, glass, and silicone mugs, making it one of the perfect techniques for coffee cup printing.

Another ideal way to apply simple designs on bone China and earthenware cups is direct screen printing. With this technique, the ink passes through a screen or mesh, which the printer then applies some stencil to the stretched mesh or screen. The final image will be affected by the little holes made by the printer on the mesh. If a client prefers smaller designs, the direct screen printing is an excellent choice that doesn’t require overlapping colours and extensive image registration.

Now, dye sublimation is arguably the best technique that offers vibrant colours and crystal-clear results. The reason behind this is due to its use of organic colour dyes and heat transfer to apply the desired artwork on the mug or cup surface. Dye sublimation is often used for promotional mugs that need accurate colour photographic reproduction. Additionally, the print is also environmentally friendly because the ink it uses doesn’t have harmful substances like cadmium and lead.

Also known as transfer printing, litho printing is an age-old method of applying image on ceramics or bone China mugs. How it works is by printing the design unto a special paper, then cover-coat it on the cup or mug. The print then transitions into a water slide transfer, which the printer manually applies to the drinking container. Use the method on a promotional mug and it’ll definitely help any client’s business stick out.

In a world where people like to see fabulous designs on their cups, knowing the perfect coffee cup printing method is essential. The right technique will help printing companies and print providers provide the best quality to their clients!

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• Partnership. Remind business partners and clients that you’re thankful for the chance they gave to you and that you’re always willing to help them whenever.

• Business. Thank them for choosing your company to do business with, and that you value their input and their loyalty.

• Help. Did they refer your business to someone else? Did they help you gain more customers? Thank them for their efforts and say that you value their contribution to your business.

• Meeting. Despite your clients’ busy schedules, they still made time for you so you can meet with them and discuss improvements. This is an effort for them, and it shouldn’t be forgotten. 

• Heartfelt testimony. They said good things about your product, and it’s only fair to say thanks for their effort.

• Great work. Your employee needs a little loving too – if they’ve done a good job, say thanks for their effort!

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1. Red is linked with power and excitement. It is a common choice for a brand who want to exude dominance and power like law firms. However, care has to be exercised because red is also associated with “stop” so people subconsciously stop or slow down with their choices. It can be a powerful option but it is important to not over do it.
   
   
2. Blue stirs the perception of competence and dependability. Hence, Top banking institution has this colour in their logos. It is also the most liked colour. Thus if you want the business to appear to the masses, a shade within this colour is the safest choice.
   
   
3. Green denotes good taste, health and abundance. It is a common choice for companies in the health and wellness business. It is also increasingly used by companies in the environment-consciousness and organic industry.
   
   
4. Black is perceived as prestigious and expensive. That is why most luxury brands have a simple black and white logos.
   
   
5. Yellow makes people feel happy. Food establishments usually use this bright colour. Choosing the right shade is also critical since yellow is the least liked colour statistically.
   
   
6. Pink is also proven to be highly successful in appealing to women and female children alike.
   

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• Choosing a theme. If you are a travel or booking company, you can highlight great scenery from around the globe or inspirational stories of nomads. This can also work too in a business setting – showing rags to riches stories of businessmen and Hollywood stars are appreciated. If you are more like a cleaning company, maybe you can add in some cleaning tips and hacks to help your clients do some simple cleaning. A theme can go a long way – some might even keep it for years so they can use it for reference.

• Special promos and highlights. This is your chance to increase the traffic in your store and maybe even earn new loyal customers. You can print out special coupons on the calendar itself and they can only present that coupon on that specific day or week. You can also highlight specific dates when you schedule sales or discounts in your stores. Maybe on your company’s anniversary, you can give out samples and freebies to loyal customers on that day – highlighted in the calendar. It will make your customers think of you and remind them to drop by your establishment.

• Promote your items subtly. During December to January, the weather can be extremely hot for your customers – so if you’re a cosmetics company, you can take advantage of this by showing your products that are related to summer. It can be new colours of lipsticks, waterproof foundation, or facial mist, these will capture their attention as they actually need it for the entire cycle. Don’t just blatantly throw it on their face, you can put it in a conversational way that they can relate to and convince them more to get it.

• Deciding the design and kind of calendar you want. Is it a wall calendar? Desk calendar? Or a small calendar card? Depending on your target audience, you should make a calendar that’s suited for their needs. Like if you’re targeting housewives, you can design a wall calendar for them to easily rip off the months passed. It’s easier for them to keep track of the days since these calendars are usually hanged in the kitchen. It all boils down to what kind of people you usually cater to.

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1. Stochastic uses CMYK (Cyan, Magenta, Yellow, and Black) simulations and makes the image have lesser ‘noise’ and lesser printing patterns.
2. It’s a greener alternative since it uses less ink when you print, even with a smooth finish.
3. It’s more photo-realistic and stays true to the image printed – ideal if you are releasing your products and branding to the public.
4. Finer and is more friendly for curved outlines compared to its alternative – no ‘stairs’ on the corner that would ruin the image.

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• It’s real. While everyone is clearly hooked with the digital world, there is a difference when someone receives real mail. There’s no scare of opening the mail and it’s filled with scam and malware, it’s just the message you want to give and the reader. It’s a direct to the point message and maybe a couple of coupons for the lucky receiver. There’s no threat of being deleted without knowing the existence of your promo – your reader will surely know you’ve sent them a message since no one throws their mail without scanning it first.

• It can be creative. You want your brand or business to stand out? Why not add some flair in it and make it more unforgettable? With this age of internet and social media, it’s possible that they will post your unique mail in their profile. While personalisation is quite tedious, you can replace some images and quotes to make it unique for each location or maybe loyalty status for each customer. Brainstorming for uniqueness can pay off as it can increase up to 20% response rate!

• It’s no longer a common marketing strategy. Most companies go for the digital channels since they think direct mail is expensive and utterly useless. They have a mindset that direct mail will be ignored since most people are connected through the internet. But in reality, direct mail is a wide open field that covers most of the age criteria. Over 80% of the people would say that they pay attention to direct mail – since in actuality, getting an actual mail is rare nowadays.

• It can be automated. One of the reasons why most companies are not keen on using direct mail is because they think it will require more work. There are some printing companies who offer services that will make it easier for you to schedule the next mail distribution.

• Digital and direct work hand in hand. Who says you only need one marketing strategy? By boosting your popularity with both medium, there will be an assurance of increasing your response rate. Your client is always on the go? An email will be good, as well as proper SEO service and the like. But if your client is over 80 and is too confused on how the internet works, direct mail is your friend. Through this, you cover a wide range of age targets that normally won’t be hit by just digital channels alone.

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1. Turn it into an invitation. Mostly, when you think of brochures, it’s always the same boring folded paper. Make something out of it by using a brochure to an invitation – it will provide them information about your services, products, as well as the event data. You don’t have to answer commonly asked questions since it’s on the invitation – meaning you can discuss business as soon as possible. It will save you both time and effort!
2. Fold it differently. When you have paper, you can fold it multiple ways to make it stand out and look more fun. You can go for a cube, prism, or any other shape that would make the readers remember your brand well. While it’s fun and out-of-the-box, these can still help promote your products in a more positive light. It gives personality to your company and gives life to what kind of services or products you offer.
3. Use the most iconic product you have. Imagery is the best way to capture the attention of your target audience. It will make them think that they do need the product and realise that your services are needed. Aside from that, it stands out from the rest and it gives you an edge compared to your competitors. It provides a story and vision what the product strives to give to people – while representing the company in a good light.
4. Adding more information. People enjoy to research more about the products they use and the occasional testimonials by the past users. These days, they actually try to understand what the product has done, or if it’s cruelty free, or vegan – they’ve become more responsible now and they strive to help the environment by becoming a responsible consumer. Providing them infographic on how they can contribute, save, and spend less effort with your product and services is a guaranteed win.

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1. Stapling. For the thinnest documents with A4 size paper, this is the ideal style of binding. It’s just one staple away – place it on the upper left hand corner – and make it easier for guests or clients to review the documents they need to check. It’s easy and it can be done by yourself and in any offices.


2. Wire or Comb. This is tedious compared to simply stapling the documents – it’s for thicker documents with thorough studies and research materials. You need to drill the documents first, make sure that you collated and the pages are filed properly and orderly, and slide the plastic cover on top. This kind of binding protects the cover title from accidental coffee drops and water droplets.


3. Perfect Binding. This kind of binding has a more professional finish – it’s perfect for submitting thesis and other research papers. Since this is specially catered to thick documents, it has a flexible spine than can be comfortably opened in every page without hassle, while maintaining the business-like theme. It’s a great way to present your ideas and designs to your clients.


4. Saddle Stitching. This is basically the quickest and most affordable after stapling, but it’s only ideal for thin to medium thickness levels for documents and files. The papers have to be soft as well to make it easier to scan the pages. Saddle stitching includes stapling about two to three lines along the spine, and as the name depicts, it’s stitched together. It’s hard to tear a page out of this kind of binding, which is ideal for pamphlets and other important documentations. This is possibly the only kind of binding that can be laid flat to be read.


5. Thermal Binding. This kind of binding is the fastest way to compress and compile your documents successfully. With its clear front and sturdy taped spine, it shows the cover title first whenever you submit it to a client or to your professors. It’s binded with a tough and sometimes hard paper back or maybe a more customised design before submitting. You can even make it look like a traditional book. Aesthetically speaking, this is by far a more professional and clean look compared to the most.

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