7 Simple Steps on How to Design—and then Print—Labels

In Uncategorized by Richard NassifLeave a Comment

Making and keeping a consistent brand image is vital for name recall, allowing consumers to easily remember the brand, which is essentially a form of branding, a crucial skill that manufacturers must learn. But manufacturers can’t design and print labels on their own. They need help from printing companies to print their brand in huge projects like billboards, or smaller ones like printing bottle labels.   It’s also important that manufacturers are aware of the steps that printing companies take to design and print these labels, the same way that these companies aid to make your calendars interesting for your clients. Gaining a bit of an understanding about the process will help any manufacturer improve their marketing and branding strategies, and that’s exactly what we’ll be talking about today, as we discuss the 7 simple steps on how to design and print labels.  
  1. Start Off by Having a Basic Layout
  With many elements that must be included in a label, designing it can be a very tricky task. The challenge here is to find the right amount of elements to put on a label that provides balance or symmetry, and avoid making it look so cluttered. To create a balanced label, manufacturers must plan the basic layout and have a rough draft of it, which includes nutrition facts and ingredients for food items.  
  1. Focus on Making a Brand-Consistent Design
  When it comes to designing effective labels, the most important step is to make a consistent brand design for the labels. A brand-consistent design makes it easier for consumers to distinguish your products and it makes it quite memorable too. Colours can also be used to heighten their effect, so be sure to use the brand’s colours to help highlight it in the label. Now, consistency and colours are great, but you can’t have an efficient label without partnering the brand colours to an eye-catching design, along with the quality of the product, of course.  
  1. Select the Correct Label Size for the Container
  Product containers play an important role for some items, especially for beverages. Labels should be placed on the container perfectly, regardless of what size or shape they have. Whether it’s bags, mason jars, cans, pouches, or bottles that come in textured, round, square, or clear containers, the label must always be there. Bottle labels, for example, are small labels perfectly designed to wrap the often cylindrical shape that bottles take. Precise measurement must be taken during this process, so materials wouldn’t be wasted and the label would look aesthetically pleasing on the bottle.  
  1. Pick the Right Label Coating and Stock that Fits the Design
  Stock and coating are probably two of the most overlooked factors in label designing. Various types of stocks and coatings work differently, which means they either work well in some situations or they don’t. Let’s start with the stock and the two types to choose from—vinyl and paper. Vinyl does well in tougher environments, since it’s from a more durable material and is also waterproof, which means that even if gets exposed to condensation, the design on the label would remain unaffected.   Moving on to the coatings, manufacturers can choose to have gloss, high-gloss, and matte coating to their labels. High-gloss coating is UV-resistant and very reflective, making it a good option for both outdoor and indoor use. Matte is perfect for providing that homemade and rustic feel, while gloss is just a tad weaker than high-gloss.  
  1. Partner with a Printing Company that Offers Free Proof
  Choosing a reliable and trustworthy printing company is, to say the least, difficult and risky. The good news is that there are plenty of competitions in the market right now, which some say is the cause for the dangers of the digital age today, but can be an unlikely advantage for consumers. Due to competition, a lot of printing companies offer label sizes, coating and stocks for their client’s label design. A lot of them also offer affordable prices, fast turnaround time, and free proofing. Choose the ones that offer free proof and their many great benefits.  
  1. Analyse the Proof to Ensure There are no Errors
  Once a client is finished making their layout and design, printing companies will then send a proof to their clients, showing that the design is press-ready. Usual errors occur regarding image resolutions and the trim and bleed region around the design. To avoid hassles such as these, it’s best to preset the resolution at least 300 dpi and change the colours to CMYK instead of RGB (this makes sure the colours being used are as accurate as possible).  
  1. Don’t Forget to Take Note of the Shipping Time and Turnaround
  It’s important that the printed labels get to you on time, so don’t forget to ask and take note of the printing turnaround and shipping time. Aside from knowing the status of the package, it will also help build trust and urgency for the printing companies you’ve affiliated with. Designing and printing is no easy thing to do, regardless if it’s for a billboard or bottle labels. But now that you know more about the steps to make one, you can better work with any printing company you choose and affiliated, and you can talk more to them about concepts like what are the ideal fonts for your business cards, or thank them for their hard work on your label designing and printing project.
At RN Printing, we understand that everything we do for you showcases your brand with Complete Printing Solutions. Seeking always to give you a favorable outcome for your marketing campaign! Our high values is a priority to us, ensuring we reach excellence, maintaining quality and super service. Our specialty partners allows us to provide the best value and prices across national leading suppliers and specialist printers. Thus saving you considerable time by coordinating multiple requirements across all forms of print. From business cards to event signage, promotional items, Annual report, light boxes, stickers and much much more…
For more info on these print services, call us here.

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