The Real Purpose of QR Codes and How they Work

In News by Richard NassifLeave a Comment

The Internet is a place where lots of fads have surfaced and disappeared ever since it’s creation. From chain letters to viral videos, thousands of the Internet craze had people hooked throughout the years. But there was one thing that all of them had in common: they eventually faded to obscurity.

However, there is one Internet fad that has defiantly remained and survived many incorrect predictions thrown at it, common dangers of the digital age. Companies have utilised it to gain an advantage over competitors, proving that its reach goes beyond the web of the Internet. What we’re referring to is the ever-useful, but often misunderstood, QR (Quick Response) codes and the many QR code uses.

Getting to Know What a QR Code Is

QR codes originate from Japan, designed back in 1994 so Japanese car manufacturers could track automobile parts. They’re basically an extension of the typical barcodes we’ve been using since the mid-1970s, which can be found from everyday supermarket groceries to humongous container shipments. However, they greatly differ from their forefathers because they have a lot more to offer.

The reason why QR codes are seen almost everywhere (on websites, on t-shirts, on billboards, etc.) is due to their capability to store (as well as digitally present) more data. They can present text, URL links, and geographical coordinates. Doing a quick scan using a smartphone equipped with a QR code reader, makes it possible for individuals to easily acquire the details found inside the codes.

QR Code Applications

There are many QR code uses available for everyone, provided by the businesses that utilise them. Printing companies then began to study about QR codes and how to incorporate them into projects that clients requested, as a response to their needs. More often than not, most businesses use these codes for…
  • discount codes                                                   • linking to a Google Maps coordinate
  • linking to an app store download                       • serving as a business card
  • linking to a YouTube channel or video               • being a website’s “contact us,” info
Now, bear in mind that this isn’t an extensive list of the many applications that most businesses use QR codes for. They serve other purposes too, but their usage mostly revolves around purchasing and discounts, finding a certain location, or acquiring contact information.

How it Benefits Businesses

Unlike the conventional barcode, businesses could store data of up to one hundred times in QR codes. This is what makes the wide variety of applications available possible. In a marketing perspective, the interesting and unique appearance of the code urges people to engage with it, efficiently improving customer engagement. QR codes provide additional reasons as to why you should never rush designs as well, due to the way they affect people.
QR codes are a testament to how important printing truly is. Without printing, it would’ve been impossible for businesses to take advantage of the QR code uses that offer convenience for most of their customers. It’s certainly safe to say that a lot of businesses are probably thankful that out of all the Internet fads, QR codes remained alive.
At RN Printing, we understand that everything we do for you showcases your brand with Complete Printing Solutions. Seeking always to give you a favorable outcome for your marketing campaign! Our high values is a priority to us, ensuring we reach excellence, maintaining quality and super service. Our specialty partners allows us to provide the best value and prices across national leading suppliers and specialist printers. Thus saving you considerable time by coordinating multiple requirements across all forms of print. From business cards to event signage, promotional items, Annual report, light boxes, stickers and much much more…

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