However, there is one Internet fad that has defiantly remained and survived many incorrect predictions thrown at it, common dangers of the digital age. Companies have utilised it to gain an advantage over competitors, proving that its reach goes beyond the web of the Internet. What we’re referring to is the ever-useful, but often misunderstood, QR (Quick Response) codes and the many QR code uses.
Getting to Know What a QR Code Is
QR codes originate from Japan, designed back in 1994 so Japanese car manufacturers could track automobile parts. They’re basically an extension of the typical barcodes we’ve been using since the mid-1970s, which can be found from everyday supermarket groceries to humongous container shipments. However, they greatly differ from their forefathers because they have a lot more to offer.
The reason why QR codes are seen almost everywhere (on websites, on t-shirts, on billboards, etc.) is due to their capability to store (as well as digitally present) more data. They can present text, URL links, and geographical coordinates. Doing a quick scan using a smartphone equipped with a QR code reader, makes it possible for individuals to easily acquire the details found inside the codes.
QR Code Applications
There are many QR code uses available for everyone, provided by the businesses that utilise them. Printing companies then began to study about QR codes and how to incorporate them into projects that clients requested, as a response to their needs. More often than not, most businesses use these codes for…
- discount codes • linking to a Google Maps coordinate
- linking to an app store download • serving as a business card
- linking to a YouTube channel or video • being a website’s “contact us,” info
How it Benefits Businesses
Unlike the conventional barcode, businesses could store data of up to one hundred times in QR codes. This is what makes the wide variety of applications available possible. In a marketing perspective, the interesting and unique appearance of the code urges people to engage with it, efficiently improving customer engagement. QR codes provide additional reasons as to why you should never rush designs as well, due to the way they affect people.
QR codes are a testament to how important printing truly is. Without printing, it would’ve been impossible for businesses to take advantage of the QR code uses that offer convenience for most of their customers. It’s certainly safe to say that a lot of businesses are probably thankful that out of all the Internet fads, QR codes remained alive.