Keep Your Brand Top-of-Mind in 2018

In News by Richard NassifLeave a Comment

As 2018 rolls in, let’s take time to reflect on our growth and progress in the past year. It is also a great time to evaluate your current business strategies because taking stock of these strategies will help you enter the new year with confidence.

As a business owner you want keep your brand at the top-of-mind in the midst of the new opportunities and challenges that come with the new year. Here are some strategies that can help you do that.

Establish a Strong Social Media Presence

The rise of social media has significantly reshaped buying behavior. In fact more than 1 in 3 internet users state that they go to social networks when looking for information about a brand or product according to a report by the Global Web Index. Social media is a cost-effective means to build and nurture customer relationships and the start of the new year is an opportune time to create your social media strategy. Consider automating your social media strategies using software to maintain consistency and visibility and thus encourage brand recall.

Regularly Communicate with Customers

Newsletters are an excellent way to maintain regular communication with your customer base and keep them up to date about promotions, special offers and your business as a whole. E-mail newsletters are one of the most cost-effective ways to reach out to a wide audience but you can also opt to send out traditional printed marketing collateral. The medium of communication you choose will depend on your business goals and target audience. Partner with a reliable printer so you can send out newsletters in a timely manner.

Reward Loyal Customers

According to an article on The Harvard Business Review titled “The Value of Keeping the Right Customers,” the cost it takes to acquire a new customer is anywhere between five to 25 times more expensive than retaining an existing one. It is essential for any business to grow their market share but it is equally important to keep existing customers happy and loyal to your brand. With this in mind said, consider implementing a membership program that encourages customers to purchase from you in exchange for points, discounts and other exclusive offers. Giving an exclusive ID card to members can help foster a stronger sense of affiliation plus it makes tracking easier.

Give Customized Print Giveaways

Customized print giveaways like calendars, pens, torches and small devices  are an excellent way for  your brand to stay visible. Aside from making your customers feel valued, these items serve as functional advertisements for your brand. Imagine a digital clock printed with your company’s logo and details positioned strategically on the wall of a busy office.

Make sure your free items capture the visual identity of your brand and contains information for contacting your company. Give these promotional items at events where your target market usually frequent or ship them directly to loyal customers.

This new year keep your brand top-of-mind by giving your customers premium quality printed collaterals from customized calendars to membership reward cards. We’ll give you personalized advice on how we can best achieve your printing needs. Contact RN Printing for more information.
At RN Printing, we understand that everything we do for you showcases your brand with Complete Printing Solutions. Seeking always to give you a favorable outcome for your marketing campaign! Our high values is a priority to us, ensuring we reach excellence, maintaining quality and super service. Our specialty partners allows us to provide the best value and prices across national leading suppliers and specialist printers. Thus saving you considerable time by coordinating multiple requirements across all forms of print. From business cards to event signage, promotional items, Annual report, light boxes, stickers and much much more…

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