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Personalise your Printing Strategy

In News by Richard NassifLeave a Comment

“Try not to become a person of success, but rather try to become a person of value.” Albert Einstein

Make sure your business card stands out. It’s easy to get standard business cards that cost next to nothing, but these types of cards are also very easy to forget about and throw away.  When you hand a potential customer or business relation a business card, you’re making a social connection with that person and giving them the means to do the same with you. Use bold colours, unusual design and plenty of imagination when putting together your business card to ensure it fulfills its potential as a marketing tool. Also make it Clean, simple with a big enough Font to catch any eye with a heavier stock.

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology.

Direct mail continues to be used heavily, with a 43% of total local retail advertising. And, according to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.

There are many reasons why print is (and will remain) an effective tool for delivering your message to your audiences.

Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital. Accordingly, the audience feels special because of what is a personal touch often lacking in traditional print marketing.

Print Marketing Is Used Less, so It Stands Out More


Many companies are competing online for their audience’s attention, which can make it hard to stand out in the crowd. However, since online marketing tends to be a focus of many businesses, a void is left in print marketing that is begging to be filled. Just like anything, Trends, they do turn around, we deal with the familiar as we become selective in our senses.

Keep the end in Mind, not looking for the easy way out, but rather looking and establishing great Values to sustain the growth, this is Why being specific and personal is Key!

At RN Printing, we understand that everything we do for you showcases your brand with Complete Printing Solutions. Seeking always to give you a favorable outcome for your marketing campaign! Our high values is a priority to us, ensuring we reach excellence, maintaining quality and super service. Our specialty partners allows us to provide the best value and prices across national leading suppliers and specialist printers. Thus saving you considerable time by coordinating multiple requirements across all forms of print. From business cards to event signage, promotional items, Annual report, light boxes, stickers and much much more…

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