People today appreciate good packaging, as well as good quality products. Aside from the unique items people want to get, they also look forward to how it’s packaged. People actually go for well packaged items that they can send as gifts to their loved ones for the holidays, birthdays, or for anniversaries. It’s a good way of saying they’re beautiful and special to the most important people in their life, and it’s also worth the smiles they give when they open it.
It may not be a well-known knowledge, but actually investing in good packaging for your products goes a long way. It can convince your customers to get the special packaging for the holidays or a birthday package that they can get for their friends. It will be slightly more expensive than the usual packaging, but it’s worth the attention. Amping up your average packaging will also earn you new customers.
Through new packaging designs, you will be able to openly broadcast your kind of brand without the ads. Through a colourful and interactive packaging, you will be able to show your clients what kind of brand you want to showcase and what kind of personality you want to show off to the people. If you’re the kind that caters to teenagers, you can package it in a colourful box filled with memes or quotes that most millenials and trendsetters make. They might even keep the box and reuse it or even flaunt the ‘package opening’ videos online.
Sometimes, people are willing to spend more for limited edition items – and they use it as pen holders, photo boxes, and much more. These boxes are kept – if they’re customisable or beautifully unique, they will be surely reused again as a form of ornate storage that holds precious memories or simple supplies that they want to keep away. Either way, your packaging will be a part of their household and will possibly be kept for their future generations.
A good packaging comes as thanks for their loyal patronage to your items. You can go as give them stickers and have them save it up to your limited edition item that comes with reusable and artsy packaging. It’s a good way to also attract new customers and have them buy your products for the limited edition ones. It’ll help you boost your sales in no time.
Colourful packaging is actually a phenomenal strategy used by giant companies such as Starbucks, and it has been proven effective since then. It has become so famous that the packaging alone was a status quo for most people. It has become a symbol of wealth and trendiness that they want to flaunt online. By simply changing your packaging into something more fun and interactive actually boost your product’s popularity amongst young people. It will become a trend and will be something that most people would want to have.
RICHARD NASSIF
1300 483 455
0418 260 940
132 Marsden St, Parramatta
www.rnprinting.com.au
richard@rnprinting.com.au-
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