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3 Best Kept Secrets from Marketing Pros

In News by Richard NassifLeave a Comment

Marketing is a delicate art. Bestselling author and entrepreneur Seth Godin calls it “a contest for people’s attention.” And it’s no easy feat to get noticed in today’s information-saturated, technologically-driven world. Here are some best-kept secrets from the marketing industry that can help propel your brand into the top of your customers’ mind and heart.
Get to Know Your Audience
You will have to think of your target customers as more than people you want to sell a product to. Think of them as people you want to become friends with and in order to be friends with someone, you need to take time to get to know them. What are their interests? What shops do they frequently visit? What problems do they have? How can you help them solve their problems? By keeping these pain and pleasure points in mind, you can communicate your product in a way that is most appealing and attractive to your customer. Cartoonist Tom Fishburne said it best when he said “The best marketing doesn’t feel like marketing.” When you know your customers deeply, you can use marketing to reach out to them in ways that will establish trust in your brand.
Don’t Forget to Email
With social media growing in popularity, many businesses are starting to underestimate the power of email marketing. Don’t make this same mistake. The truth is, sending promotional emails is still important to the growth of businesses. In fact a survey conducted by Marketing Sherpa found that 91% percent of adults in the United States still like receiving promotional emails from companies that they’ve done businesses with in the past. The medium hasn’t really changed, it’s the content that you need to invest more time in. The emails you send out should not just be about selling but nurturing a relationship with your customers. Make your email marketing campaigns more engaging by providing content that your customers will find useful like the latest news relevant to your product and practical tips on how to use your product.
Go Visual
A picture can say a thousand words, as they say. Images are processed faster compared to text and this is useful to know in a crowded marketplace where everyone is trying to catch your customer’s attention. Invest time and resources in your brand’s visual identity such as coming up with an unforgettable logo and eye-catching content for your printed marketing collaterals. Aside from printed advertisements, you might also want to consider video advertising. In the past, video ads were only for big corporations who could afford television advertising. Today, however, social media and video uploading sites have made it possible for small businesses to get creative with moving pictures. Facebook reported that 100 million hours of video was watched per day in 2015 alone. With the business landscape constantly shifting, it’s important to always be on the lookout for strategies, partners and tools that you can add into your marketing mix.  

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