The client had an edition of a 100-page Senior Directory that was several years old. The whole directory needed to be rejuvenated and refreshed, with updated facts.
The brief was to create a product of higher quality, take on total design control and print a publication with a new look and feel. Our task was to provide a comprehensive, quality resource to inform the senior community.
Taking more than three months to complete, the project included more than 100 hours of design work, cross-referencing and content modifications. It was a complex job that required approval from multiple departments to ensure all the content was accurate and relevant.
We delivered 6,000 copies of a 100pp A4 portrait directory with 250gsm silk cover and 100gsm laser internals/perfect bind.
It was a delight to see how the senior directory was received. Staff and community members were thrilled with the new publication – which was a real joint effort.
We were very happy that our 100 hours of dedicated input had been so worthwhile! It was a special outcome for a very special community.